Hug Me Brotha Campaign

Public Relations Recruitment Campaign for Phi Sigma Pi Honor Fraternity (Spring 2018)

Phi Sigma Pi is a gender inclusive Honor Fraternity, that holds up the ideals of scholarship, fellowship, and leadership. The Beta Epsilon chapter is ranked the best in the Northeast Region
Graphics are inspired by Nickelodeon and the show Drake and Josh 
Programs used: Photoshop, Illustrator, Premiere, Audition

Recruitment video shared across various social media and contributed to the increase in amount of new applications

FaceBook profile pictures that were each assigned to 1/5 of the chapter and used temporarily during recruitment

FaceBook cover photo for members and Fraternity page during recruitment 

GIF of member wearing the shirts I designed for the chapter
GIF of member wearing the shirts I designed for the chapter
GIF of graphic used across members Snapchat
GIF of graphic used across members Snapchat
Instagram story of video highlights and hashtag on the Fraternity Instagram
Instagram story of video highlights and hashtag on the Fraternity Instagram

Recruitment posters printed in 200+ quantity and displayed across campus 

Blurb posters with member quote and social media handles and hashtags posted around campus
Blurb posters with member quote and social media handles and hashtags posted around campus
Blurb poster with member quote and social media handles and hashtags posted around campus
Blurb poster with member quote and social media handles and hashtags posted around campus
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