Life is Good

Public Relations Recruitment Campaign for Phi Sigma Pi Honor Fraternity (fall 2016)

Phi Sigma Pi is a gender inclusive Honor Fraternity, that holds up the ideals of scholarship, fellowship, and leadership. The Beta Epsilon chapter is ranked the best in the Northeast Region

The graphics inspired by Life is Good, are created and designed by me and have been licensed to other Phi Sigma Pi chapters for use. This campaign featured the first recruitment video in the history of the chapter

Programs used: Photoshop, Illustrator, Premiere, Audition

Recruitment video shared across various social media and doubled the amount of new applications

FaceBook profile pictures that were each assigned to 1/5 of the chapter and used temporarily during recruitment

Recruitment posters printed in 200+ quantity and displayed across campus

GIF of member wearing the shirts I designed for the chapter

Kiosk poster displayed in main student center

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